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Upcoming Events

Choicyluxe Brand RevealDate and time is TBDLocation is TBD


Student Entrepreneurship Journey: Architecting Luxury from the Lab.
Follow Choice Jatto, a third-year Chemical Engineering student at LASUSTECH, as she documents the raw and real process of building her luxury brand, Choicyluxe, from the lab to the launch.
Choice Jatto
May 3


Exciting Launch: Simply Choicyluxe is Coming Soon
The anticipation is building, and the excitement is palpable. Simply Choicyluxe, a brand that promises to redefine luxury and style, is set to launch soon. This new venture is not just about products; it’s about creating an experience that resonates with those who appreciate quality and elegance. In this blog post, we will explore what Simply Choicyluxe has to offer, the vision behind the brand, and why you should be excited about its arrival. The Vision Behind Simply Choicyl
Choice Jatto
May 2
Custom Choicyluxe Design
High-end fashion design piece designed to give a luxury look.
Formulated for Resilience
Leveraging scientific research to develop gentle, effective skincare for sensitive skin. Every drop of Calméya is backed by chemical engineering principles to ensure purity and performance.
The Art of the Detail
A close-up look at the intricate beading and luxury fabrics, like organza and tulle, that define the Choicyluxe aesthetic. Hand-crafted quality meets modern design.
Documenting the transition from an engineering student to a brand founder. This is a space where data analysis and digital literacy meet creative passion.
Building the Future of Prestige
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